Voice over Genres and Categories
- Ian Russell
- Apr 2, 2021
- 1 min read
Updated: Mar 26
We All love lists don’t we, The top ten, the top 100, Family fortunes... We surveyed 100 people...Our survey said! So when someone asks what sort of VO I do , I generally respond with a list like Video games, TV commercials, and Radio.
If someone asks what voiceover is I'll remark – “Anywhere you hear a voice performing but you can’t see the face saying the words, that's voiceover”
I guess that’s my voice over banter line.

But since voice over has so many layers and it is truly everywhere, I decided to try compiling a list of how many different Genre and sub-genres there might be. You can imagine the list got quite convoluted, so to bring some order into it, I collated it into groups. I Settled on 9 Groups and then tried to fit all the genres into those groups. There is probably more crossover of categories than shown but it’s a great way to show that voice over work comes in all shapes and sizes.
My list of Voice Over Genres and Categories
Adverts
Social Media/Radio/TV/Cinema/Video/Retail Premises/Trailers for Books/Movies/games etc.
Animation
Cartoon/TV/Movie/Online/Corporate/Explainers
Announcer
Stadium/Radio/Promos
Apps
Meditation/Sleep Stories/Podcasts/Podcast Drama
Corporate
Promotional Film/E-Learning/Explainer Video/Real Estate/Ad agency Pitch /Sizzle Reels
Leisure
Audiobooks/Audio Drama/AmusementParks/Toys/Electronic Toys/Greeting Cards/Video Games/SpokenWord
Narration
All formats/ Documentary/ Medical /Audio guides/OffStageVoice
Specialist
Voice Matching (ADR (Automated Dialogue Replacement) /Looping/Dubbing)
/Non-Verbal ASMR/Text to Speech/Voice Assistant /AI /AudioDescription
Telephony
IVR/On-Hold /Out of Office
If you are finding new leads or developing a new marketing plan this list can help you focus on existing or new genres you have explored.
Comments