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Voice over Genres and Categories

  • Writer: Ian Russell
    Ian Russell
  • Apr 1, 2021
  • 1 min read

Updated: Mar 26, 2025

We All love lists don’t we, The top ten, the top 100, Family fortunes... We surveyed 100 people...Our survey said! So when someone asks what sort of VO I do , I generally respond with a list like Video games, TV commercials, and Radio.

If someone asks what voiceover is I'll remark – “Anywhere you hear a voice performing but you can’t see the face saying the words, that's voiceover”

I guess that’s my voice over banter line.


Four vintage microphones with blue grilles in different color filters. Background shows partial text and cables, creating a retro vibe.

But since voice over has so many layers and it is truly everywhere, I decided to try compiling a list of how many different Genre and sub-genres there might be. You can imagine the list got quite convoluted, so to bring some order into it, I collated it into groups. I Settled on 9 Groups and then tried to fit all the genres into those groups. There is probably more crossover of categories than shown but it’s a great way to show that voice over work comes in all shapes and sizes.


My list of Voice Over Genres and Categories

Adverts

Social Media/Radio/TV/Cinema/Video/Retail Premises/Trailers for Books/Movies/games etc.

Animation

Cartoon/TV/Movie/Online/Corporate/Explainers

Announcer

Stadium/Radio/Promos

Apps

Meditation/Sleep Stories/Podcasts/Podcast Drama

Corporate

Promotional Film/E-Learning/Explainer Video/Real Estate/Ad agency Pitch /Sizzle Reels

Leisure

Audiobooks/Audio Drama/AmusementParks/Toys/Electronic Toys/Greeting Cards/Video Games/SpokenWord

Narration

All formats/ Documentary/ Medical /Audio guides/OffStageVoice

Specialist

Voice Matching (ADR (Automated Dialogue Replacement) /Looping/Dubbing)

/Non-Verbal ASMR/Text to Speech/Voice Assistant /AI /AudioDescription

Telephony

IVR/On-Hold /Out of Office

If you are finding new leads or developing a new marketing plan this list can help you focus on existing or new genres you have explored.




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